AI Orchestrator is an SMB chatbot that crawls your website, answers visitors 24/7 in multiple languages, and books real Google Calendar appointments inside the widget when you connect your calendar from profile. One embed snippet powers your marketing site; the Shopify app uses the same chatbot ID. Plans start at $29/mo with unlimited bookings — see pricing or Calendly alternative comparison.

This page is a product walkthrough, not a generic chatbot tutorial. It explains what AI Orchestrator does today, how to install the embed, and how calendar booking fits the primary flow for clinics, agencies, and stores.

Primary flow: guided booking + on-site chat. Visitors ask questions grounded in your site, then pick a real slot without leaving the page.

What happens when you submit your website URL?

When you complete the request form (after sign-in), the platform reads your public site content and builds a chatbot contextualized to your business.

What happens in this phase:

Extracts and indexes pages for the knowledge base (answers grounded in your site, not generic filler)
Applies style options (theme, title, welcome message, font, logo)
Creates an embed-ready instance and the snippet in Profile

Typical timing: most requests complete in about 10–60 seconds, depending on site size and complexity.

For buyer-focused evaluation criteria, see best AI chatbot for small business. For appointment booking specifically, see AI chatbot appointment booking with Google Calendar.

What embed snippet do you copy from Profile?

After generation, open Profile and copy the full block. It looks like this (your IDs and logo URL will differ):

<!-- AI Orchestrator Chatbot Widget -->
<script
 src="https://www.aiorchestrator.dev/chatbot-widget.js"
 data-ai-orchestrator-id="YOUR_CHATBOT_ID"
 data-api-key="https://aiorchestrator-vtihz.ondigitalocean.app"
 data-theme="blue"
 data-title="Support"
 data-placeholder="Type your message..."
 data-welcome-message="Welcome! Book your appointment in seconds: pick a day and time, we handle the rest."
 data-primary-language="auto"
 data-show-avatar="true"
 data-auto-open="true"
 data-show-booking-first="true"
 data-powered-by-text="Powered by AI Orchestrator"
 data-font-family="Inter"
 data-logo="https://aiorchestrator-vtihz.ondigitalocean.app/api/chatbot/YOUR_CHATBOT_ID/logo"
 defer>
</script>

You do not need your own backend. The widget talks to our API. Load it once per site (global footer or tag manager) so it appears on every page where you want the bot.

Before you paste: quick checklist

Copy the entire snippet from Profile (do not edit the chatbot ID).
Paste once, site-wide, before </body> (or via GTM on all pages).
Publish the site (draft/staging alone is not enough).
Open the live site in a private/incognito window and test chat + calendar.
Test mobile: the widget is fixed bottom-right; check it does not cover your menu or cookie banner.

Shorter install notes by platform: embed chatbot in one line.

How do you install the widget on WordPress, Webflow, Shopify, and other platforms?

General rule: paste before the closing </body> on a layout that loads on all public pages. Do not add the snippet only on a single page unless you want the bot on that page only.

Who blocks the script? AI Orchestrator does not block your site. Website builders may block custom JavaScript on free or basic plans, or only allow it on paid tiers. If you cannot find a “custom code” or “footer code” area, upgrade the builder plan or ask your webmaster to use WordPress self-hosted or raw HTML hosting.

Static HTML / custom-coded site


Works on	Any host where you can edit HTML (Netlify, Vercel, GitHub Pages with custom layout, etc.)
Where	Shared layout or each page template, immediately before `</body>`
Steps	1) Open your layout file. 2) Paste the snippet. 3) Deploy. 4) Hard-refresh and test.

WordPress (self-hosted or managed with plugin access)


Works on	Most WordPress installs with theme or plugin access
Recommended	Plugin WPCode, Insert Headers and Footers, or Code Snippets → Footer only
Alternative	Child theme `footer.php` before `</body>` (avoid editing parent theme; updates will wipe changes)
Avoid	Pasting only in one page/block if you want site-wide chat
Steps	1) Install a footer-code plugin. 2) Paste snippet in Footer. 3) Save. 4) Clear cache (LiteSpeed, WP Rocket, Cloudflare, etc.). 5) Test logged out.

Webflow


Requires	Paid site plan with Custom Code (not available on all free tiers)
Where	Project settings → Custom code → Footer code
Steps	1) Paste snippet in Footer code. 2) Save. 3) Publish the site. 4) Test production URL (designer preview may differ).

Wix


Requires	Plan that includes Custom Code (often Premium / Business)
Where	Settings → Custom Code → Add code → placement Body - end, all pages
Steps	1) Add code to Body end. 2) Apply to all pages. 3) Publish. 4) Test on mobile Wix app and browser.

Squarespace


Requires	Business plan or higher for Code Injection
Where	Settings → Advanced → Code Injection → Footer
Steps	1) Paste in Footer injection. 2) Save. 3) Test after propagation (can take a few minutes).

Google Tag Manager (any site with GTM)


Works on	Any site where GTM container is already installed
Where	New tag: Custom HTML → paste full snippet → trigger All Pages (or selected paths)
Cookie consent	If you use a CMP, fire this tag only after marketing/functional consent if your policy requires it
Steps	1) Create tag. 2) Set trigger. 3) Submit container version. 4) Test with GTM Preview mode, then live site.

Shopify (ecommerce storefront)


Recommended	Install AI Orchestrator on the Shopify App Store and sign in with the same agency account as your website
Why not only theme code	The app handles storefront context, theme embeds, and ecommerce features; manual `theme.liquid` paste is for advanced cases only
Same chatbot	One chatbot ID and one message count for website + Shopify on the same account
Steps	1) Create chatbot from the agency site or install the app first (order does not matter). 2) In Shopify admin: Online Store → Themes → Customize → App embeds → enable AI Orchestrator. 3) Test product questions and booking on the storefront.

Store-specific guide: Shopify AI chatbot guide.

Framer, Carrd, Notion sites, Link-in-bio tools


Often limited	Many lightweight builders do not allow arbitrary footer scripts
What to do	Check for “Custom code” in site settings; if missing, use WordPress, Webflow paid, or static hosting for the marketing site

React, Next.js, Vue, Angular


Works	Yes: add the snippet to root layout (e.g. Next.js `app/layout.tsx` or `index.html`)
Pattern	Either paste the `<script>` in layout HTML or inject once on the client (same `data-*` attributes as Profile)
Note	Do not load the script twice (hydration duplicates break the widget)

How does Google Calendar booking work in the widget?

Connection: from Profile, connect Google Calendar (revocable anytime in your Google account).

What visitors see:

Real slots from your availability rules cross-checked with Google Calendar busy times
Date/time selection in the widget, then name/email to confirm
Calendar event on your connected calendar

Dashboard: appointments from the widget appear in your agency profile.

Chat remains available for questions about services, pages, and your brand, grounded in crawled site content.

If you are comparing schedulers vs chat: AI Orchestrator vs Calendly. Deep dive on booking UX: appointment booking chatbot.

What does real-time visitor chat include?

24/7 on your site
Multilingual with data-primary-language="auto" (responds in the visitor’s language when possible)
Grounded in your site when the crawl is up to date

What can you manage from Profile?

From profile you manage:

Business and contact details
Plan and monthly message usage
Snippet, branding, and live preview
Google Calendar and booking windows
Billing (paid plans)
Shopify connection (optional)

Keep site, calendar, and welcome copy updated; the widget reflects what you publish.

What do Starter and Pro plans include?

Starter plan ($29/mo): 2,000 conversations per month; unlimited Google Calendar bookings when connected.
Pro plan ($59/mo): 10,000 conversations per month; unlimited bookings; priority support.

Message usage is shared between the website widget and Shopify on the same account. Full breakdown: Starter vs Pro plans and pricing page.

What are best practices before going live?

Keep service pages current (pricing, locations, processes).
Write a clear welcome with the next step (“Book a consultation”, “Pick a slot”).
Add notes in the request form on tone, slot length, and appointment types.
Review calendar and conversations weekly.
Re-test mobile and desktop after theme or snippet changes.

FAQ

How fast can I go live? Often within minutes: generate chatbot, paste snippet, publish.

I do not see a place to paste code on my builder. Your plan likely blocks custom scripts; upgrade the builder or use WordPress/Webflow paid/GTM on a site you control.

Does the bot replace the contact form? They can coexist; many visitors prefer booking a slot immediately.

Can I update branding later? Yes, from Profile; copy the updated snippet if attributes change.

Shopify first or website first? Either order works; you get one chatbot ID linked to your agency account.

How is this different from Intercom? Intercom targets larger support teams with inboxes and campaigns. AI Orchestrator focuses on fast embed + calendar booking for SMBs. See AI Orchestrator vs Intercom.

Disclaimers and important limitations

Please read this section before going live. It applies to all customers and platforms.

Third-party platforms. AI Orchestrator provides a standard JavaScript embed. We do not control Wix, Webflow, Squarespace, Shopify, WordPress hosts, or other builders. If a platform disallows custom code on your plan, the widget cannot be installed until you upgrade, use Google Tag Manager where permitted, or move the site to a host that allows footer scripts. That restriction comes from the builder, not from our service.

AI-generated content. Answers are produced by AI using your site crawl and configuration. They may be incomplete or incorrect. Do not rely on the chatbot alone for legal, medical, financial, or safety-critical decisions. Verify important information before acting and keep your website accurate.

Bookings and calendar. Real-time slots require an active Google Calendar connection and correctly configured availability. If Calendar is disconnected, expired, or misconfigured, slots may not appear; visitors can still chat. We are not responsible for missed appointments caused by wrong availability settings, calendar conflicts, or visitor no-shows.

Usage limits. Starter and Pro plans have different monthly conversation limits (shared across website and Shopify on the same account). Bookings stay unlimited on both. When conversation limits are reached, chat may pause until upgrade or the next billing period, per your plan terms.

Data and privacy. You are responsible for your privacy policy, cookie banner, and lawful basis for chat and booking data in your jurisdiction. If your policy requires consent before loading third-party widgets, configure your tag manager or cookie tool accordingly. Our Privacy Policy and Terms describe how the platform processes data.

Security and availability. The widget loads from https://www.aiorchestrator.dev and communicates with our API. Uptime and performance depend on our infrastructure and your visitors’ networks; we do not guarantee uninterrupted service.

Scope of product. The agency chatbot is optimized for lead qualification, support, and appointment booking from website content. It is not a full ecommerce checkout replacement on generic websites. On Shopify, product and order features are provided through the Shopify app, not by pasting the website snippet into the theme alone.

One chatbot per account. On the standard agency plan you have one active chatbot shared across your website embed and Shopify (same ID). You cannot create a second bot on the same account without upgrading or contacting us for Pro arrangements.

Professional installation. If you purchase or request done-for-you installation, access to your CMS, hosting, or tag manager is only for deploying and testing the snippet; revoke access when the work is complete.

Changes. Features, limits, and URLs may change as the product evolves. The snippet and Profile in your account always reflect the current recommended integration.

Calendly alternative comparison — scheduling link vs chat + inline booking
Pricing — Starter $29 / Pro $59, unlimited bookings
AI chatbot appointment booking — buyer-focused booking walkthrough
Shopify AI chatbot guide — same chatbot ID on store + site
Embed chatbot in one line — WordPress, Webflow, GTM
Starter vs Pro plans — when to upgrade to Pro

Summary

Request from the agency site → chatbot generated from your URL.
Snippet from Profile → global footer or GTM (platform table above).
Google Calendar connected → slots and bookings in the widget.
Shopify → use the app, same account, same chatbot ID.
Read disclaimers above before production use.

Open the request section · View pricing · Compare vs Calendly

How AI Orchestrator works: setup, embed, and calendar booking